Word: buzzings
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None of this, you can imagine, made bookstore chains very happy. But they held back on the Net. For years the buzz in the book industry was all about building new megastores, where shoppers could sip mochaccinos and chew over big ideas while they sat on comfortable couches. And in the two years that Barnes & Noble and Borders were focusing on what kinds of vanilla-sugar cubes to put in their coffee bars, Bezos was building an empire. B&N has tried to catch up, forging close ties with the gigantic online service America Online and suing Amazon.com over...
...where people tend to go wherever they want with ease--there are very few locations that attract a mass audience of the sort that advertisers can get through, say, the Superbowl. As a result, search and commerce sites like Yahoo and chief rival Excite have become gateways (the Net buzz word is portals) to the rest of the electronic universe. And owning a portal is looking a lot like owning a toll bridge. Yahoo charges about 4[cents] for every ad it serves up on many of its 115 million pages every day. And those prices will rise as Yahoo...
...enterprise. Whatever its actual merits, in a world in which even Linda Tripp feels she needs a spokesperson, marketing is everything--a point Brown has often made herself. And whatever one thinks of the 44-year-old Briton's tenure at the New Yorker, she is indisputably the greatest buzz generator in the history of American publishing, author of the notion that a magazine must be talked about and not just read. Her new partner is himself no slouch in this regard: Harvey Weinstein, co-chairman of Miramax Films, whose gift for salesmanship has helped generate 110 Academy Award nominations...
Granted, she put it all together in the service of buzz, the all-important chatter of readers, especially the ones in the New York-West Coast-Washington circuit. Yet Brown preserved in every issue a large core of thoughtful material. She brought on some conspicuously gifted writers, including David Remnick, Henry Louis Gates Jr., Anthony Lane and Steve Martin (yes, that Steve Martin). And the photographs that caused so much uproar when she first dropped them in, those big gray boulders of portraiture, hit the pages like dark meteors. Attention must be paid...
...afternoons ago, I stopped by my term-time place of employment, an economics research facility near Harvard, and chatted with graduate students about life there, dipping into the ever-present background buzz of academia, of which I'm constantly reminded by the legions of friends doing thesis research. Many, many lunches and dinners, the long-delayed, much-rescheduled, "we-should-have lunch" lunches, finally happening...