Word: buzzings
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...Facebook video, the screen is filled with a sea of 20-something men and women cruising on sleek black motorbikes, all of them Harley-Davidson's Sportster Iron 883s. It's part of a marketing campaign to generate buzz around the newest Sportster. "That's hot!" one woman declares on Harley-Davidson's Facebook page, where other minidocumentaries promoting the bike are posted...
...fans with more passion," says driver Jeff Burton, a 17-year Sprint Cup veteran. "We need to be creative, to come up with better ideas." One thought officials are kicking around right now: sending drivers to local markets weeks, even months, before race day to make appearances and create buzz. "Just because we did it a certain way for five years doesn't mean we have to keep it up," says Wolfe. "Let's turn it upside down...
...oddly set to a techno beat, when it could have benefited from a slower, soulful pace, but this compositional decision does lend the piece a gushing, earnest and embarrassed tone below the overpowering background noise. The song does, however, boast a sincere moment of respite from the buzz in which Allen promises, “this is not just a song / I intend to put these words into action.” The singer displays more skill with techno influences in her criticism of drug culture, “Everyone’s At It.”While Allen?...
Even more industry buzz these days surrounds Plastic Logic, a Silicon Valley stealth start-up just north of Apple. Everything in the reader it's developing will be made of plastic, from its non-LCD screen to its transistors. Recently I got a look at a Plastic Logic prototype. Like the iPhone, it's little more than a touchscreen, 8.5 in. by 11 in. (22 cm by 28 cm), linked wirelessly (like the Kindle) via a high-speed cellular network to a store that will support on-demand transactions of under a dollar. There are just two problems. Because everything...
...Goes Washington," James Poniewozik refers to companies that "showed off a new advertising campaign that audaciously hopes to benefit from [Obama's] buzz" [Feb. 2]. But let's be honest: TIME has used Obama's image as a moneymaker as well. During the past year, he appeared on one-fifth of your covers. Yes, he is a big seller during these times because he epitomizes change. But, hey, when it works, so be it! Cord Peters, NEW SMYRNA BEACH...