Word: buzzings
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...buzz word among marketers is "value" products, meaning quality at a low price. The Campbell Soup Co. has introduced discount frozen foods, including Swanson budget dinners (average cost: $1.39). In the hope of stemming a decline in business that typically reached 20% in the past year, restaurants are adding such moderately priced classics as fried chicken, meat loaf and bread pudding. Restaurateurs have coined a phrase for it: "casualization." In fast food, price is the object. After Taco Bell won new fans by pricing about half its items at 99 cents or less, Burger King began offering Burger Buddies cheeseburgers...
...buzz among fashion insiders is that Mirabella is beginning to make Vogue and Elle look old hat. "Mirabella is the magazine fashion women are talking about," says Lenore Benson, president of the Fashion Group International, a New York City-based trade association. "Today women want to see more than just pages of clothes." Advertisers have also taken notice of the magazine, which now reaches 400,000 readers. Mirabella's ad revenues shot up 44% during the last six months of 1990, to $10.6 million...
...gulf war, the top brass and the G.I.s seem to be speaking two different languages -- neither of them English. William Lutz, a Rutgers University English professor, says military strategists have adopted M.B.A.-style buzz words that "represent an emphasis on managerial skills." The men and women in the ranks, however, have a more colorful way of communicating. A sampler...
Paradigm has become a buzz word for theorists of the emerging world. The term, from the Greek paradeigma, means an example, a model, a pattern. People in business schools, in think tanks, in the White House, use paradigm as a sort of reality thresher -- a way of comparing past and present, an implement for sorting out history at a moment of tumbling global change. Paradigm is a buzz word that does not sing, of course, but never mind. Buzz words, being often tricky, insincere or brainless, are part of the Old Paradigm anyway...
...engaged in chitchat typical of a social event. Their crimson bumper stickers proclaim WE WANT ORDER ON OUR BORDER, a demand that nearby U.S. Border Patrol agents work hard to enforce. Some of the 800 officers, who nightly nab upwards of 1,500 immigrants in this sector alone, buzz by in spotter choppers or patrol in four-wheel-drive vehicles, while others survey the area from hilltops...