Word: buzzings
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...amounts to more than a doubling of his fund-raising base in the past three months. "He's got a much more viral campaign than we do," says an envious Hillary Clinton strategist, using a term for word-of-mouth advertising and marketing techniques. "He's got a real buzz about...
...buzz that Obama is finding new and creative ways to fuel, adapting to a world in which the concept of community has grown to include MySpace and Facebook. No campaign has been more aggressive in tapping into social networks and leveraging the financial power of hundreds of thousands of small donors. Nor has any other campaign found such innovative ways to extend its reach by using the Internet--more than $10 million of Obama's second-quarter contributions were made online, and 90% of them were in increments of $100 or less...
...says it's actually easier to type fast on an iPhone than on a Blackberry, but the test will be whether millions of fingers - fat, flat and stumpy- can navigate the screen as smoothly as veteran techies. If the learning curve proves too steep for early adopters, the early buzz might shift slightly, tempering the enthusiasm of those waiting out the first model's release...
...free condoms outside pornographic movie halls recently, despite the fact that pornographic films are illegal there. And, a few weeks ago, the Chandigarh Industrial and Tourism Development Corporation opened India's first "condom bar," a popular night spot featuring crystal bowls filled with free condoms. Here, at least, the buzz is for real: according to newspaper reports, the bar is packed most nights...
...most mercenary, and irresistible, "Property Buzz" show is My House Is Worth What?, which is exactly what it sounds like. Homeowners anxious to cash in have their houses appraised, Antiques Roadshow--style. Features and renovations that add value--water views, granite counters--get a ka-ching! sound effect. (The premise is friendly to advertisers like Lowe's and Home Depot, since it helps viewers rationalize that spa bathroom as an "investment.") Minuses knock dollars off, especially anything that reflects the owner's individuality. "Your taste is very specific" is a death sentence on this show...