Word: buzzings
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...with more than 50 million blogs out there, employers like Microsoft train new hires on blog etiquette. Curt Hopkins of Ashland, Ore., says a public radio station cut short a job interview after the boss read his blog; he was later hired by the Oregon Shakespeare Festival to "build buzz online." Trunk, who now blogs about workplace issues on Brazen Careerist, says telling young workers not to blog is like telling a baby boomer not to use the phone. "When major corporations try too hard to block the electronic community," she says, "Generation Y just leaves...
There's encouragement to be found in other comeback clothing brands. Lacoste, whose trademark alligator had once adorned countless polo shirts, used celebrity buzz to restore U.S. sales; Abercrombie & Fitch transformed itself from a chain for paisley-wearing grandfathers to a hip shop for preppy youngsters...
...Pirates of the Caribbean but he was more than ever mysteriously immune to the charms of Kiera Knightley, his presence too often buried under the weight of witless special effects; and, of course, there was Snakes on a Plane, which more or less definitively proved that Internet buzz is not necessarily a reliable selling tool for a movie...
...much-hyped Internet activists of the Howard Dean presidential campaign, liberal blogs like Daily Kos and activist groups like MoveOn.org had generated lots of buzz, but few results at the ballot box until now. But in Tuesday's Democratic primary, the bloggers didn?t just get a win, but a victory no one could have expected even four months ago. Joe Lieberman wasn't just a three-term Connecticut Senator, he was only a few thousand votes from being the vice-president in a Democratic administration six years ago. And despite almost the entire Democratic establishment supporting his run against...
...truck-or-is-it-a-tank: "They'll come up and say, Wow, that's awesome," says Watson. But the biggest lift comes from driving something that once existed only in his imagination: "To drive it down the road and think, 'We built this'-that's a real buzz...