Word: buzzword
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Whether by web or e-mail, electronic communication has become the buzzword in admissions offices around the country. Dartmouth has already used e-mail to notify a group of 35,000 prospective students that deadlines this year will be flexible in light of current mail difficulties...
...some may imagine we'd have seen some more explosions in America by now. But the anthrax thing and the Greyhound thing and the Russian plane thing all turned out to be ordinary human catastrophes, red herrings, false alarms - "isolated incidents." (That, incidentally, will be the next cool cultural buzzword for this war, replacing the now-too-creepy "collateral damage...
...Korea, which has sponsored terrorism in the past but is clearly not responsible for the nightmare of Sept. 11. Along these lines, I believe that it is crucial for all of us to examine critically our motives for fighting a general war against what has become encapsulated in the buzzword “terrorism.” Whatever terrorism is, it is no more monolithic than our old enemy, “communism...
Before communitarianism became a buzzword, Hauerwas addressed community. Before the Americans with Disabilities Act, he wrote perhaps his most engaging work on persons with disabilities and how, as a community, we react to their presence. He anticipated debates about genetic manipulation. Before talk of "the virtues" became widespread, Hauerwas wrote about the need for an account of our habits as members of communities. Do these communities sustain virtues? One virtue Hauerwas extols is faithfulness. He urges people to be faithful Roman Catholics or Orthodox Jews or Evangelicals or Muslims. It is faithfulness to a complex tradition that forestalls being overtaken...
...executive vice president of Chicago-based Starcom Mediavest, Tobaccowala develops "passion marketing" campaigns to engage consumer enthusiasms. His approach moves beyond "relevance," the current industry buzzword for tapping into a sense of utility, to "resonance," which aims for multimedia harmonies. Marketers have to combine online with traditional advertising, he says: "Online-only is a one-trick pony. And one-trick ponies are dead horses...