Word: buzzword
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Question: What do Caesar and Madonna have in common? Answer: immortality. No, Dewitt is not talking about a certain greasy salad dressing or the lint-free bellybutton. Augustus and Madonna have given us the most prized possession of historians and glibmeisters: the buzzword, what historians who like to use foreign languages call (and italicize) the zeitgeist. Augustus gave us the Augustan age; Madonna has given us the Age of Desperation...
Diversify! That was the buzzword in Big Oil boardrooms during the 1970s, when the companies were trying to stash away their megaprofits in ventures that would pay off in leaner times. But now, just when the investments should be ripening, many have turned up sour. Last week Exxon said that it is trying to find a buyer for its moribund office-equipment division, an enterprise that has cost the company some $100 million. When Exxon challenged Xerox, IBM and Wang by introducing its Vydec word processors, Qyx typewriters and Qwip facsimile transmitters in the late 1970s, the innovative machines drew...
...Kerry's views, while strongly liberal, are hardly radical. Though he has spurned ideological labels, he has recently been calling himself a "neoliberal," the new buzzword floating around to describe that strange association of Democrats favoring a new "realism" to go along with their traditional compassion. For Kerry this has taken vogue in his nebulous pledges to "reform" the country's tax structure, as he battles opponent Ray Shamie for the political center...
...country of the Great Helmsman-Mao-he kept calling himself "the great salesman." Indeed, both sides were most aggressive about pushing the commercial side of international chumminess. "The Pacific Basin is one of our fastest-growing markets," Reagan said at Honolulu's Hickam Field, using the geographical buzzword of the week. "We must work with our friends to keep the Pacific truly peaceful-an ocean for commerce, not conflict...
...latest buzzword in security circles is "pro-active," a bit of jargon coined from a term with the opposite meaning, "reactive." It is used to describe a major change in Washington's approach to the scourge of terrorism directed at U.S. targets. Rather than react after an attack, the U.S. plans to adopt a much more aggressive policy that would establish in advance the likelihood of reprisals and would even permit pre-emptive strikes against suspected terrorists. Said Secretary of State George Shultz at the White House last week: "I don't think that purely defensive postures...