Word: buzzwords
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Dates: during 2000-2009
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...Korea, which has sponsored terrorism in the past but is clearly not responsible for the nightmare of Sept. 11. Along these lines, I believe that it is crucial for all of us to examine critically our motives for fighting a general war against what has become encapsulated in the buzzword “terrorism.” Whatever terrorism is, it is no more monolithic than our old enemy, “communism...
Before communitarianism became a buzzword, Hauerwas addressed community. Before the Americans with Disabilities Act, he wrote perhaps his most engaging work on persons with disabilities and how, as a community, we react to their presence. He anticipated debates about genetic manipulation. Before talk of "the virtues" became widespread, Hauerwas wrote about the need for an account of our habits as members of communities. Do these communities sustain virtues? One virtue Hauerwas extols is faithfulness. He urges people to be faithful Roman Catholics or Orthodox Jews or Evangelicals or Muslims. It is faithfulness to a complex tradition that forestalls being overtaken...
...executive vice president of Chicago-based Starcom Mediavest, Tobaccowala develops "passion marketing" campaigns to engage consumer enthusiasms. His approach moves beyond "relevance," the current industry buzzword for tapping into a sense of utility, to "resonance," which aims for multimedia harmonies. Marketers have to combine online with traditional advertising, he says: "Online-only is a one-trick pony. And one-trick ponies are dead horses...
Right now, “distance learning” is largely a trendy buzzword, the higher education counterpart of America’s fascination with everything e-. But it reflects a mindset that becomes increasingly deep-seated with each year: the idea that education is a commodity, a quantity that can be transferred, like bank accounts or stock quotes, over fiber-optic wires or DSL lines. The University’s newfound emphasis on globalization suggests that the administration is coming to see “Harvard” as a brand name rather than a place...
Investing's latest buzzword is "visibility." "Are you tired of the word?" Merrill Lynch recently asked in the title of a research report. It's heard so often in brokerages that you could mistake a trading room for a training room at the National Weather Service. Visibility near zero, say meteorologists, er, analysts. Their fogged-over lenses are why stocks are in the dumps...