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...bookish multimillionaire, Rudd was far from the stereotypical Aussie bloke. But with the help of focus groups, public-relations advisers and expressions like "mate" and "fair dinkum," he made himself over as a cooler, younger version of 68-year-old Howard: not a revolutionary, just a renovator. His slick, buzzword-driven campaign - "New leadership," "fresh ideas," "plans," "the future" - took Labor's popularity rating into the high 50s, and kept it there...

Author: /time Magazine | Title: A New Face for Australia | 11/24/2007 | See Source »

...that tradition, the World Economic Forum (WEF) each year handicaps the economic-development race. The Global Competitiveness Report tallies 113 factors that contribute to an economy's competitiveness--a buzzword that roughly boils down to how well a country is positioned to squeeze efficiency out of its businesses and attract companies and investment from abroad. Components of the resulting Global Competitiveness Index range from the quality of a nation's roads to the independence of its judiciary to the incidence of tuberculosis to how easy it is to hire an engineer. Parts of the index are culled from official data...

Author: /time Magazine | Title: Best Countries for Global Business | 11/15/2007 | See Source »

...However, the symbol of the martyred and sanctified family may still serve a political purpose again - and again ironically. "The Empire" is the buzzword of President Vladimir Putin's ideology. Using the might of the Red Soviet Empire combined with the record of the White Pre-revolutionary Empire, he has created the image of the powerful "Energy Empire," looming over nations with less resources. He has long reclaimed Russian Nationalists' key slogans and battle cries for his own purposes...

Author: /time Magazine | Title: Playing Politics with the Romanovs | 8/26/2007 | See Source »

...Exchequer. Rumors that Tony Blair will soon announce his conversion to Catholicism continue despite a difficult meeting with the Pope on the weekend. But what might any personal metamorphoses mean for the world? How will Prime Minister Brown deliver the change that has already emerged as the theme and buzzword of his premiership, cropping up 30 times in a speech on Sunday as he formally took the helm of the Labour Party? And into which globe-changing initiatives will his predecessor channel the energies and skills that have done so much to change Britain since he took office 10 years...

Author: /time Magazine | Title: The Downing Street Shuffle | 6/26/2007 | See Source »

...school districts have found ways to orient some of their students toward the global economy. Many have opened schools that offer the international baccalaureate (I.B.) program, a rigorous, off-the-shelf curriculum recognized by universities around the world and first introduced in 1968--well before globalization became a buzzword...

Author: /time Magazine | Title: How to Bring Our Schools Out of the 20th Century | 12/10/2006 | See Source »

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