Word: bybjerg
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Grooming a Winner. The idea for the Carmen Curler started rolling when a strapping 34-year-old Dane named Arne Bybjerg Pedersen answered a newspaper ad in 1962: a hairdresser was looking for a partner to help develop a new-style curler. Bybjerg, a former plantation manager in Malaysia, invested $5,500 and lost it all. But he kept his faith and teamed up with a Copenhagen engineer who offered his know-how and a basement workshop for experiments. The pair ran up $200,000 in debts before the Carmen Curler was perfected. A first order from Britain...
Though other companies have joined the race for the ladies' hot-curler rod, Bybjerg's enterprise is far ahead of the pack. Today Carmen Curler has a daily capacity of 20,000 sets and employs 850, including 20 vice presidents-all over six feet tall, since Bybjerg believes "a manager must fill the door...
...owner himself looks like a winner, driving a yellow Rolls-Royce or piloting one of his five planes, his blonde second wife often at his side. Lise-Lotte Bybjerg, 22, never has a hair out of place: she uses her Carmen Curler set two or three times...
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