Word: byproduct
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...Braniff or Alka-Seltzer." To help word of such coups get around, Founder Wells issued a sort of Madison Avenue manifesto promising more Braniff-style "advertising that will generate, as a byproduct, its own publicity." Western Union, Burma Shave and La Rosa spaghetti, she says, came clamoring for "a Braniff or an Alka-Seltzer." Utica Club beer signed up with the explanation that "it is once in a decade that an agency like this is formed...
...retired to a county seat. Visited by an all-star team of secret agents including William Holden, Charles Boyer and John Huston, he is persuaded to re-enter Her Majesty's Service, an experience that he soon finds simply SMERSHing. Along the way he encounters Joanna Pettet, the byproduct of his illicit union with Mata Hari; Peter Sellers, a green-gilled card shark who impersonates James Bond; Woody Allen as Jimmy Bond, James's narky nephew; and the ubiquitous Ursula Andress, who has become to spy spoofs what pits are to olives: tasteless, but unavoidable...
...sued LIFE'S corporate parent, Time Inc., under an old, tough New York State civil rights statute that requires the written consent of any living person when his name or picture is used "for the purposes of trade." Originally aimed at unscrupulous advertising, that law was a 1903 byproduct of the Warren-Brandeis article. To avoid conflict with the First Amendment, New York courts have construed it as permitting the press truthfully to portray anyone without his consent as long as he was involved in news of public interest. But that privilege rarely if ever protected false or "fictionalized...
...lengthy space flights, fuel shortages may force astronauts to cut their missions short. But as long as they are aloft, there is little chance that there will ever be a shortage of one constant byproduct of manned-space missions-human waste. During a three-month flight, for example, a crew of three will produce approximately a quarter-ton of solid wastes. What to do with it? Seattle's Rocket Research Corp. offers a practical answer: process the waste and use it as a source of rocket fuel...
Ironically, Orbiter's shot of Copernicus was merely a byproduct of its assignment to photograph 13 possible lunar landing sites for astronauts. Of the 211 photographs it has taken while orbiting the moon, Copernicus and twelve others were shot for "housekeeping"-to advance the roll of film and keep the camera in working order during long intervals when Orbiter was not over one of the possible landing sites. Though NASA did not release any of the other housekeeping shots by week's end, an astronomer who was allowed to see them reported that those taken while the satellite...