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Among those who have signed the petition are Harvard President Neil L. Rudenstine, Ambassador to the Vatican and former Boston mayor Raymond L. Flynn, former Cheers star Ted Danson, U.S. Rep. Joseph P. Kennedy II (D-Mass.) and Rep. Barney Frank (D-Mass.), Byron said...
...will take the signatures to advertisers as leverage and present them to [Mass. Gov.] William [F.] Weld ['66] so he can make recommendations to the industry," Byron explained...
These recommendations, Byron hopes, will educate and change the marketing strategies of the advertising industry...
...Fifty percent of discretionary income is held by people in the over-40 age group," Byron said. "We are letting them know that we hold the purse strings and we have a lot of purchasing power...
...BYRON DORGAN...