Word: byronism
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Dates: during 1940-1949
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Three months ago, advertising trade papers carried stories that Byron Keating had opened an advertising agency. When he landed his first account-the Little Tot Food Products Co.-such trade papers as Broadcasting carried the news. Then Advertising Age bulletined that Byron Keating Co. ("Cincinnati's fastest growing agency") was planning a new campaign for Soyscuits, a soybean biscuit...
...month ago, advertising trade papers carried news of the death of "Byron Keating, 59, after a heart attack attributed to overwork." Actually, Byron Keating was killed by his own parents-the two Cincinnati copywriters from whose lively imaginations he had sprung to hoax the advertising world...
...week the remains of Bvron Keating-piles of news clips-were decently interred in Keating's "office," the middle drawer of Hill's desk. Hill and Eckels have only one regret: "We had a corker planned. We were going to phony up a foundation-garment account for Byron Keating. We were going to have the phony company pick a Miss Uplift from clerks behind brassiere counters...
Through the ankle-deep mud of the Emilian plain, Canadians of the Eighth Army fought from grapevine to grapevine toward Ravenna (pop. 78,000), Byron's favorite Italian town, once an early Christian metropolis and a naval base in the days of Augustus Caesar. Finally the Princess Louise Dragoon Guards drove in from the northwest while the 27th Lancers pushed in from the south. The Germans backed out so quickly there was no time for house-to-house fighting. Residents turned out for the kind of flag-waving reception the toiling troops in Italy had almost forgotten...
...death yells. Last week the Albert Einstein of music, sad-eyed Composer Arnold Schönberg, took artistic revenue on the man who in 1933 swept him and his cryptic music from the concert halls of the Third Reich. The revenge: a recitation based on the booming rhetoric of Byron's Ode to Napoleon Buonaparte, with string orchestra accompaniment by the New York Philharmonic...