Word: byword
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...PATH TO BETTER HEALTH, Was the byword last week as a horde of cyclists, young and old, gathered at Holyoke, Mass., for the official opening of ten miles of packed-dirt lanes, the town's "Healthway Bicycle Paths." On hand for the inauguration ceremony was Dr. Paul Dudley White, 77, or "Dr. Heart" to countless Americans. It was he who had promoted the idea...
...anonymous poet unwittingly set up one of the catchiest slogans in U.S. advertising: "Next to Myself I Like B.V.D. Best." The slogan, along with sturdy lines of men's underwear and saucy injunctions such as "Now, Now Cool Off-Get Your B.V.D.s On!", made B.V.D.* an American byword and a titan of the trade. But by World War II, overextension, inefficient mills and changed buying habits had shrunk the onetime giant. Now, under different ownership, B.V.D. is headed up again. Since 1957 its plants have quadrupled to 16, and its sales have risen 52% to last year...
Pennsylvania's Republican Old Guard, inheritors of the right-leaning tradition of onetime State Chairman Joe Grundy (the inspiration for Grundyism, a byword for stiff-collared conservatism), started off by backing a political nobody: Superior Court Judge Robert E. Woodside, 57. Then U.S. Senator Hugh Scott jumped into the race, ready to step aside if Scranton ran, and touched off a major melee by quoting Gettysburg Republican Dwight Eisenhower as saying he would "rather see a primary fight than be forced to take a miserable ticket"-a thinly disguised blast at Woodside. The Old Guard reluctantly retired Woodside, brought...
...Mister Sam's good side is to support Johnson for President. But for New York's Representative Victor Anfuso, backing Johnson presented difficulties : Anfuso is a liberal from Brooklyn, where Middle-Road Southerner Johnson's name is less than a liberal byword. Anfuso solved his problem in a speech in the House urging Johnson toward "greater service on behalf of our nation"-and proceeding to credit Johnson with "placing on the statute books most of the great liberal legislation sponsored by the Roosevelt Administration...
...richest landlords, died six years ago, he left holdings estimated as high as $168 million (e.g., 200,000 acres of farm land; seven residences; Annacis Island near Vancouver; 285 acres of choice London real estate, including the U.S. embassy site on Grosvenor Square). The duke's byword: "The Grosvenors never sell land." In 1921 he had unloaded Gainsborough's Blue Boy and Reynolds' Mrs. Siddons as the Tragic Muse for $774,000 to pay off back taxes. Last week his heirs, faced with some $30 million in death duties (of which more than $21 million has already...