Word: caa
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...talent agency, CAA represents many of the top stars. Now you have agreed to advise Credit Lyonnais, the French bank that effectively controls MGM. Isn't it a blatant conflict of interest to advise a studio while representing movie stars, directors and writers who seek work at studios...
...didn't call them. Credit Lyonnais called us. They want to learn more about films, television and music. CAA represents many of the top people in those fields...
...Coke surprised McCann by signing CAA for what it vaguely described as media and communications advice. "What is that?" asked a testy McCann executive. "Isn't that what agencies do? Create an image, a media concept?" Before long, the McCann team found out what Coke had in mind: CAA advisers were working alongside them in their New York City offices, suggesting ideas for Coke Classic. Coca-Cola had created an uneasy creative alliance in search of better ideas. They had also created a mild panic in the advertising business, where many executives viewed CAA's new role with alarm. Rumors...
...CAA is accustomed to complicated arrangements. Controlling hundreds of leading actors, directors and producers, the agency's chief, Michael Ovitz, has reinvented the meaning of the deal in Hollywood, often representing nearly every major player in top films and selling them as a package. But Ovitz has long yearned to have his firm branch out from being merely talent agents. He got close to Coke executives when he helped arrange Sony's friendly purchase of Columbia Pictures from Coca-Cola...
...What we do every day," explains Ovitz, "is listen to ideas, encourage them, nurture them. This is no different. Instead of creating a story that is TV or feature-film length, we shifted to stories that are 30 seconds or 60 seconds long." As for what Coca- Cola paid CAA for its work, no one is saying. Jokes Ovitz: "I only asked for one thing in exchange: the Formula...