Word: cabernets
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Dates: during 2000-2009
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...wine. Some manufacturers have tried using plastic corks, but they don't always form a perfect seal and can impart their own flavor. So this year, many wineries are switching to screw tops--the same technology you find when opening a Colt 45. California's Bonny Doon, whose $130 Cabernet opens with a flick of the wrist, threw a funeral for the cork in New York City in October. The cork industry is fighting back with a p.r. campaign, but that won't stop vintners like New Zealand's Kim Crawford, whose bottles are all being switched to screw tops...
...from the seductive if scientifically iffy idea that the grape's potent antioxidants can outwit the aging of the skin. Vinotherapy, as the process is called, was developed by the French (of course!) at the Caudalie Vinotherapy Spa in Bordeaux, where devotees indulge in body scrubs made from crushed Cabernet grape seeds or soak shoulder-deep in a barrel of spring water and grape extract. In the U.S., Napa Valley's Fairmont Sonoma Mission Inn & Spa, below, has couples sip wine in a brass tub filled with grape-seed bubble bath and rose petals, then emerge for a massage with...
Moramarco's acquisitions for Canandaigua are aimed at easing the company away from the jug-wine market toward the least expensive varietals--wines labeled Cabernet, Merlot, Chardonnay and such--selling at $3.50 to $5, and the slightly more expensive premium wines priced at $7 or more. This move upmarket is happening across the industry, from the behemoth Gallo to medium-size upscale wineries that must increase revenue or fall victim to takeovers--particularly in Napa, whose prestigious name puts it on the wish list of every ambitious wine company in the world...
Clos du Val, a Napa winery set up by Frenchman Bernard Portet in 1972 and best known for its Cabernet Sauvignon, hired a new executive team last year to reposition its brand further upmarket. It will soon sell its top Cabernet at $62 a bottle, up from $55. Several of its other wines will also have price increases. The wine labels will be redesigned, but the wine inside will remain the same. "By not raising our prices in the 1990s, we fell behind in positioning and recognition," says David Campbell...
...confusing geographical classifications of French wines. "Brands are the key," says David Scotland, president of Allied Domecq's wine division. "New technologies have improved winemaking...the consistency of style builds trust and thus brand equity." Consider Orlando Wyndham's Jacob's Creek brands, which include Chardonnay and Shiraz Cabernet: they have been marketed heavily, and sales have increased by 24% on average for each of the past five years...