Word: cabernets
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...wine revival under way, from the deserts of North Africa to the most southerly vineyards in Africa, near Cape Agulhas at the tip of the continent. The best among their discoveries included the Chardonnay Barrique of Morocco ("the finest white wine in North Africa"), Algeria's Domaine Ouzeva 96 (cabernet sauvigon) from Medea ("an area too dangerous to visit"), the Moelleux (chenin blanc) from Réunion, and Richard Leakey's Kenyan Ol Choro Onyore Pinot Noir 2001. Having had a go at uncorking Africa, they have now set their sights on South America. "We hear we might find some...
...wine. Some manufacturers have tried using plastic corks, but they don't always form a perfect seal and can impart their own flavor. So this year, many wineries are switching to screw tops--the same technology you find when opening a Colt 45. California's Bonny Doon, whose $130 Cabernet opens with a flick of the wrist, threw a funeral for the cork in New York City in October. The cork industry is fighting back with a p.r. campaign, but that won't stop vintners like New Zealand's Kim Crawford, whose bottles are all being switched to screw tops...
...from the seductive if scientifically iffy idea that the grape's potent antioxidants can outwit the aging of the skin. Vinotherapy, as the process is called, was developed by the French (of course!) at the Caudalie Vinotherapy Spa in Bordeaux, where devotees indulge in body scrubs made from crushed Cabernet grape seeds or soak shoulder-deep in a barrel of spring water and grape extract. In the U.S., Napa Valley's Fairmont Sonoma Mission Inn & Spa, below, has couples sip wine in a brass tub filled with grape-seed bubble bath and rose petals, then emerge for a massage with...
Clos du Val, a Napa winery set up by Frenchman Bernard Portet in 1972 and best known for its Cabernet Sauvignon, hired a new executive team last year to reposition its brand further upmarket. It will soon sell its top Cabernet at $62 a bottle, up from $55. Several of its other wines will also have price increases. The wine labels will be redesigned, but the wine inside will remain the same. "By not raising our prices in the 1990s, we fell behind in positioning and recognition," says David Campbell...
...confusing geographical classifications of French wines. "Brands are the key," says David Scotland, president of Allied Domecq's wine division. "New technologies have improved winemaking...the consistency of style builds trust and thus brand equity." Consider Orlando Wyndham's Jacob's Creek brands, which include Chardonnay and Shiraz Cabernet: they have been marketed heavily, and sales have increased by 24% on average for each of the past five years...