Word: cableto
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...fuel up in Hollywood. The three phone giants announced today that they were starting a production venture with premier agent Michael Ovitz's company, Creative Artists Agency. The goal: produce TV shows and interactive entertainment, which they can pump over their lines. It's all part of therace against cableto capitalize on the emerging information-in-a-settop-box age. Phone companies are trying to makeup for cable's huge programming advantage. "That's why they need Michael Ovitz -- to get into Hollywood," says TIME senior writerPhilip Elmer-DeWitt. Eventually, the companies plan to offer music videos, electronic games, personalized...
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