Word: cachet
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Dates: during 1970-1979
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Under Miss White, Bazaar emphasized the practical and the relevant, while Vogue was more fanciful and futuristic. Bazaar was first to give its cachet to such formerly far-out items as bikinis and boots for women. It shattered taboos with taste, for example running a full-page picture of a female nude in 1962-Richard Avedon's portrait of Socialite-Model Christina Paolozzi. But Brady intends to take Bazaar a lot further. "I have one mandate: to make the magazine more exciting," he says. "It's been essentially dull for the last several years. All our covers looked...
...Status Cachet. In trying to overcome the problem of the Times's gray, visually intimidating makeup, Salisbury has recently brightened Op-Ed's appearance by the use of more pictures and cartoons. In Washington, particularly, an appearance on the Op-Ed page has become a status cachet. Salisbury admits that "it's become a prestige thing for bureaucrats. We have to fight them off." White House Staffers Robert Finch, Herbert Klein and William Safire have practiced what some readers regard as blatant pro-Nixon puffery in their Op-Ed contributions, but Salisbury insists that he has returned...
...artist," she insisted. "I want my dresses to go out on the street." Out they went by the thousands, easy to copy, because of the straightforward design, and cheap to produce, because the fabric was standard. Even a copy of a Chanel could claim its cachet. Private customers paid $700 for the original; buyers, intent on knockoffs, paid close...
Partly to smooth over such difficulties and partly to give his organization cachet, Cornfeld has recruited numerous political celebrities and other famous names as I.O.S. executives. Former U.N. Ambassador James Roosevelt, F.D.R.'s son, deals with foreign governments. Erich Mende, former Vice Chancellor of West Germany and onetime leader of the country's third largest political party, runs I.O.S. operations in Germany (where the company makes nearly 40% of its sales). Sweden's Count Carl Johan Bernadotte and Britain's Sir Eric Wyndham White, the former head of tariff-writing GATT, sit on I.O.S...