Word: cachet
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Dates: during 2000-2009
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...feel like braving the traffic? Then Monoonphol might come to you, assuming you have sufficient cachet. He drops in on society ladies, and personally attended to Whitney Houston when she was in town, carting his collection around in the trunk of his BMW. If the buzz is anything to go by, he may soon be trading up to a cargo plane...
...stones. Of the pieces on display, Manoonphol cites the I Can Fly necklace as his favorite: it features a stuffed caterpillar adorned with bejeweled wings and spiky vinyl beads of deep purple. Don't feel like braving the traffic? Then Monoonphol might come to you, assuming you have sufficient cachet. He drops in on society ladies, and personally attended to Whitney Houston when she was in town, carting his collection around in the trunk of his BMW. If the buzz is anything to go by, he may soon be trading up to a cargo plane...
...Amazon, and yes, many of them are also sold, at a discount, by the big chain store around the corner. But just as a small wine bar can thrive by pouring drinks available more cheaply at a liquor store or sports bar, so can a bookstore trade on its cachet of cool. "My guess is that the market does value the combination of being there, touching, feeling, browsing the books, along with the feeling of being in a cool social situation, with a sideways glance at the next table," Barnett says...
Just about everyone who owns any kind of digital portable music player owns an iPod. Variants of the Apple device have commanded over 80 percent of the mp3 player market for years, and the line has cachet above and beyond simple numbers: consider, for example, that just about every raffle on campus with a prize of significant value this year has given ticket-holders or survey-takers the opportunity to win an iPod nano. Even my parents own an iPod. The iPod-ification of America might not have caught us completely by surprise—after all, the iPod...
...save what was left, Lacoste (which is still family owned) partnered with clothing licensor Devanlay to buy back the U.S. rights in 1992, and then got out of town. Lacoste returned to Palm Beach and Bal Harbor, Fla., three years later and attempted to reclaim its upper-class cachet. But the next six years were a struggle for the brand...