Word: cachet
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Dates: during 2000-2009
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Less prestigious schools may have to compensate for their lack of cachet by paying heftier salaries, Cotton said. And private donors are pitching in to help large public universities foot the bill for top-notch presidents. For example, Mark G. Yudof, the University of Texas chief, receives nearly 90 percent of his $651,000 compensation package from private sources...
...family audiences (it has raked in more than $1 billion from its Broadway and worldwide touring companies) but also expanded the vocabulary of the stage, embracing everything from puppetry to African dance. Everywhere in the culture, meanwhile, children's entertainment is crossing over to adult audiences and gaining mainstream cachet, from Harry Potter books to Pixar animation. London's National Theatre this year scored one of its biggest successes with a lavish, dense and sensationally entertaining two-part adaptation of Philip Pullman's young-adult trilogy His Dark Materials. In a world in which Madonna writes children's books...
...search for a new home in Manhattan, and used the debate between members (uptown vs. downtown, sponsors vs. independence, galleries vs. school rooms, a highly unpopular proposal in Central Park) as a symbol of the rocky transformation of art’s role into something with high social cachet...
...might think only a true connoisseur could discern, or care about, the nuances of different superpremiums, in the same way fans of single-malt Scotches and small-batch bourbons latch on to favorite labels. But the goal is to add more cachet than character to the drink. Training drinkers to call for your brand when ordering a cosmopolitan is the industry's Grail. By submerging the vodka in cranberry juice, the consumer is effectively paying for nothing but the brand...
...pools of lemon jus, where there's almost as much Prada on the clientele as there is at most Prada stores and where the wine list has bottles that cost more than a six-disc CD player. At these prices, it's not enough to sell just food. Atmosphere, cachet, sex appeal, status--all those are on the menu too, and it's largely the job of the decor to provide them. (Or to lure the crowd that completes the picture.) This is why restaurants are now second only to museums as the places where designers get to take their...