Word: cachet
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Dates: during 2010-2019
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Along the way, I worked with countless other people taking similar risks with their career paths. None of us were making much money or building cachet in the traditional sense, but we were part of the most exciting presidential election in a generation. And when President Obama took the Oath of Office, I was there, standing in the back, helping his senior advisor prepare for the next set of challenges lying ahead...
...Afrobeat musical choreographed by Bill T. Jones) put dance front and center. The ballet-like triple axels of Olympic figure skaters drew huge ratings at the Winter Games. And TV hits like Dancing with the Stars and So You Think You Can Dance have given ballroom dancing a cachet it hasn't had since Fred Astaire hung...
...maple leaf and the five Olympic rings stitched into the gloves, they seemed to cover all the bases - national pride, Olympic fever, the cuteness factor. But it's not just Canadians who are obsessing over them. Oprah herself gave them a shout-out on Feb. 19, lifting their cachet, and sales, into the stratosphere. (See TIME's full coverage of the 2010 Winter Games...
...cachet of the Harvard brand name came into play on the bond market when the University sold $480 million of debt last week and beat benchmark interest rates—an indication that the University’s bonds remain in high demand despite Harvard’s budgetary troubles...
...might have picked the right product to push in stores, however, since it already owns Gillette, the dominant shaving brand. The Art of Shaving gives P&G yet another outlet in which to sell the Gillette blades, and perhaps give its products a more premium cachet. "This is alternative marketing, just another way to promote the Gillette brand," says William Chappell, an analyst for SunTrust Robinson Humphrey. "P&G has already done everything you can think of with traditional marketing. This isn't a core push into retail. Now, if you tell me that they are selling Tide and Pampers...