Word: cachet
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...TIME: The frenzy surrounding Facebook seems to have intensified quite dramatically over the past several months. What do you think is behind the company's newfound cachet...
...World cachet is key. "Younger drinkers seem to have decided that aged rum is a statement about their generation," says Olly Wehring, executive editor of the London-based Just-Drinks report. "Cognacs and aged whiskeys are what their parents drank." David Longfield, an editor at Drinks International in London, agrees. Aged rum "has a hip, even naughty aspect that Cognac tends to lack." Matusalem (a Spanish variation of Methuselah), for instance, uses a recipe smuggled out of Cuba after the 1959 revolution. The company's sales in Spain, one of the hottest aged-rum markets, are expected to double this...
...been carried into the present by architects like Norman Foster and Richard Rogers. Meanwhile the furniture and graphics of the era are as hot as they've ever been. And in buildings by such marquee names as Richard Meier and Jean Nouvel, austere glass and steel have even regained cachet for homes, at least in the world of high-end condo construction. At the sleek but spartan Manhattan condo towers designed by Meier and completed in 2002, no less a traditionalist than Martha Stewart was among the first in line to buy space...
...Maharashta where Mumbai is located are quite strict. While it is technically possible to obtain a gun license, few are granted. Even Bollywood stars have been denied firearm licenses for protection in the past. As a result, guns in Mumbai have a negative stigma attached to them, not social cachet...
...politicians have the name recognition to pull it off, but after watching Giuliani, more of them may try it. The strategy germinated even before 9/11, as the lame-duck mayor hatched plans to start a consulting business, Giuliani Partners, with some of the leading figures from his administration. Their cachet would come from the renaissance of New York City during the Giuliani years: crime and welfare rolls down sharply, quality of life and overall snazziness trending...