Word: cachet
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...next step is to turn buzz into bucks, cachet into cash, and Brokeback has been doing just that. Opened in a mere six theaters Dec. 9, the film has expanded its screens each week, to 683 last week--still fewer than one-third of the number for Glory Road. Yet Brokeback outgrossed that movie and all others for three nights after the Golden Globes. Late last week, it had amassed $34 million--a take that could easily reach $100 million between the announcement of the Academy Award nominations (Jan. 31) and Oscar night (Mar. 5). It has now expanded...
...Gorgeous Georgie Soccer's bad boy George Best, who died in November [MILESTONES, Dec. 5], was among the first to combine celebrity cachet with sports superstardom. His off-field antics were surpassed only by his dazzling skills as a player, TIME noted in a May 18, 1970, article...
...excellent script is directed as a sort of sad frenzy by Gore Verbinski and the result is a very affecting movie, offering a convincing portrait of middle class desperation that ends in unsentimental affirmation. If it could have been made as an independent production it might have had the cachet of something like The Squid and the Whale. Instead, it was an undeserved big studio flop. Still, there's always home video...
SHADOW BOXERS JIM LOMMASSON Boxing gyms don't have the sheen of health clubs or the cachet of martial-arts dojos. They're sweatshops, where young men who don't usually have many prospects in the wider world struggle to make the most of whatever it is that boils in their blood. For 10 years, Lommasson, a photographer based in Portland, Ore., has traveled around the U.S. and Canada, poking his camera into the places, like the Fraser Arms in Vancouver, below, where young fighters train. He has plainly got to know them and their coaches well enough to understand...
...realize that my lack of entitlement broadcast my insignificance. The way to establish your cachet is not to reject free stuff but to demand tremendous amounts of it. And there is no limit to how much can be had because as much as the rich are willing to take, corporations are willing to give even more...