Word: cachet
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When it comes to recasting films as Broadway musicals, Meehan's got cachet in movie circles. Last year he helped turn John Waters' 1988 cult film Hairspray into a Broadway blockbuster. Waiting in the wings--until he completes revisions of the London hit Bombay Dreams for New York audiences--is Sylvester Stallone's Rocky...
...most American CSAs grow pesticide-free crops, many are not certified organic under federal standards; the paperwork is too cumbersome. Certified organics are increasingly produced by large industrial farms and shipped to U.S. supermarkets from as far away as China and New Zealand. Instead, "locally grown" is the new cachet--so much so that Whole Foods grocery stores now label their food by origin--California tomatoes vs. Mexican tomatoes. "People are taking the next step toward a wholesome ideal," says Guillermo Payet, founder of Localharvest.org a CSA website...
...plan was simple: lure droves of tech-savvy customers into the shop with wi-fi, then ply them with grande lattes, oversize Rice Krispies treats and other high-priced snacks. But while the wi-fi hot spots have added modestly to Starbucks' cachet, they have generated less buzz than a cup of decaf. And some Starbucks watchers doubt that they will add much of anything to the company's bottom line. "I don't think it is ever going to be a hugely profitable enterprise for Starbucks," says InStat/MDR analyst Mike Wolf. Pyramid, an analyst firm, predicts that the monthly...
...celebrities only showed up for the openings, and the cachet quickly faded," says restaurant consultant Ron Paul. That's why Earl is adding a new mother ship: a Las Vegas resort with 2,567 hotel rooms and a 7,000-seat theater. Much of his $30 million movie-memorabilia collection will be used in the Starwood-run hotel, where guests can opt to sleep on Austin Powers' shagadelic revolving mattress or Sharon Stone's bed from Basic Instinct. ("With ice pick available on request," Earl says...
...said she had not seen any surge in interest in the University, but that Harvard does hold a certain cachet among her students...