Word: cachet
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...their cachet is not the only thing that should save fireplaces in Harvard’s Houses. There’s also no good reason to prohibit students from safely lighting fires in their rooms. Other than a few false fire alarms, there haven’t been any major incidents involving student fireplaces in years. Furthermore, tutors—who are often only a few years older than the undergraduates they supervise—still retain the right to use the fireplaces in their suites. The administration, apparently, assumes that fires lit by law school students aren?...
...tough part will be maintaining the chain's hard-won brand cachet. That means keeping service levels high and stocking a $125,000 guitar that may take years to sell but gives shoppers something to drool over. "You'd never see Wal-Mart keep around merchandise just to help customers daydream," says Zackfia. But for Guitar Center, the very best customer is the one who's lost in the music...
...willing to dump them the moment they start to cool--the once laid-back West Coast retailer has expanded into a 650-store monster with outlets in 49 states and Puerto Rico (a store in the 50th state, Arkansas, should open soon). And it has done this without losing cachet with its target market. Pacific Sun, says shopper Heather Brentlinger, 17, of Omaha, Neb., "has the surfer look I like...
Since then Grohl has got dozens of calls from bands looking for an expert fill-in drummer (inexplicably, bands go through drummers as fast as drummers go through groupies) and the cachet of having a former member of Nirvana play on their album. Grohl doesn't ask for much cash, but he is moderately selective. "It's great to jam with other people; inevitably you learn something," he says. "But to make it more than just throwing Legos together to see what you can build...I try to work with people I respect...
...luxury earned through maturity. But in Tokyo, it's a birthright. Gaggles of young women live at home, piling up enormous disposable incomes that make them the one bright spot in an otherwise moribund economy. With even high-school girls able to afford a Louis Vuitton handbag, the cachet of haute couture is rapidly wearing off. "People in Japan no longer feel they have to prove they're rich by wearing expensive labels," says Takizawa, who himself rarely wears head-to-toe designer togs. "The whole ideology of fashion is becoming more inclusive...