Word: cachet
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...that the first plastic made from such environmentally friendly crops as corn, wheat and soy is almost ready to go into mass production. Polyactide - or PLA in plastic-speak - is the result of a heated race among chemical and bioengineering companies throughout the past decade to reap the environmental cachet that would come with the first "all natural" plastic. This week, Dow Cargill Polymer, a combined effort of Dow Chemical and Cargill Inc., prompted sighs in the Monsanto and DuPont boardrooms when it announced that it would be the first to bring PLA to your local grocery by sometime next...
...Nearly 25 new cosmetics websites have been launched this fall. Even the mass-market retailers are taking their cue from the indies. Sears has just introduced T.i.m.e. (The Instant Makeup Expert), a $20 color-coordinated kit; and Target is relying on Sonia Kashuk, Cindy Crawford's makeup artist, for cachet. At the other end of the market, Terry de Gunzburg, a French makeup artist, offers $76 lipsticks and compacts...
...Just last week the pharmaceuticals lobby in Washington announced its tentative support for the Breaux-Frist approach, which would compel insurance companies to provide a "high-option" plan with drug benefits and then help cover the cost of that insurance for the poor and near poor. With its bipartisan cachet, the Breaux-Frist bill is likely to become the big starting point for a fiery debate, particularly since next year the Senate Finance Committee plans to take up comprehensive Medicare reform for the first time since the program was introduced in 1965. But even Breaux concedes his solution will have...
...much more pronounced," says Dowell. "But life expectancy in the Third World is considerably lower, and they may therefore not notice the effects of smoking as compared with other factors that are hurting them." Banning cigarette advertising would in the long run strip tobacco of some of its social cachet in the developing world. But right now Big Tobacco may be more vulnerable to lawsuits that piggyback on the battle in the U.S. courts, which has forced the industry to take responsibility for knowingly distributing harmful products - although few countries have legal systems that allow the same opportunities for litigation...
...much touted coming out of Ellen DeGeneres in 1997--and the much noted rapid demise of her sitcom in the following season--prime time has seen an influx of popular, prominent and well-rounded gay characters without Ellen-esque audience or advertiser cavils. Indeed, there's so much cachet in being gay that even straight characters are trying it. On Fox's Action, scheming movie producer Peter Dragon received oral sex from a star to whom he passed himself off as gay, and in what promises to be a head-turning second episode of Fox's Ally McBeal...