Word: cachet
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...What lessons can be learned from the Abercrombie experience? The first has to do with pricing. As the economy spiraled downward and competitors like Aéropostale started discounting like crazy, Abercrombie refused to lower prices. The company insisted that price-cutting would cheapen the cachet of the brand...
Gingrich describes the appeal of Catholicism for him in just these terms. "When you have 2,000 years of intellectual depth surrounding you," he told me on a recent summer morning, "it's comforting." There's also cachet in conservative political circles to being Catholic. Until their deaths in the past year, Father Richard John Neuhaus and National Review founder William F. Buckley Jr. presided over an intellectual haven for conservatives put off by Evangelicals who rail against experts and élites...
...animals in backyards - or indoors (at least two companies, ChickenDiapers.com and MyPetChicken.com sell nappies to people who want their birds to bunk with them) - has forced many municipalities across the country to statutorily reckon with allowing livestock within city limits. But legal or not, urban animal husbandry is gaining cachet. That's not only because of the desire to eat local and organic but also because the shaky economy has more people wanting to be more self-sufficient. Says Seattle Tilth garden educator Carey Thornton: "Food you raise yourself just tastes better...
...extremely low marks for Latinos, on the other hand, are of more recent vintage. Immigrants from south of the border may never have enjoyed the same cultural cachet as, say, those from France or England, but the cratering of their numbers is almost surely the result of more than two years of campaign-trail rhetoric and cable fulminations on the issue of illegal Mexican immigrants. "I can't say for certain how the data would have been different in the pre-Lou Dobbs or Glenn Beck era," says Timberlake, "but it seems we're seeing the reflection of the general...
...delightful addition to West Lake is the Love Chocolate Café, tel: (84-4) 2243 2120, plugging a gap in the market for decadent Western desserts, heart-shaped cookies, cayenne-pepper-espresso brownies and the like. But perhaps the most telling opening - in terms of the area's newfound cachet - is that of the Intercontinental West Lake, tel: (84-4) 6270 8888. The hotel has three smart restaurants - a French bistro, an Italian restaurant and one that serves Vietnamese-Chinese cuisine - as well as a bar set on its own island in the lake. Only the prices are hard...