Word: cachet
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...with the border Vopos tossing flowers and grinning like Father Christmas, the Berlin Wall has suddenly lost the cachet it once had for spy writers. For Le Carre the timing of the Wall's decline as a cold war symbol is only slightly awkward. His latest novel, The Russia House, fails, unsurprisingly, to anticipate the collapse of the East bloc, but it does deal credibly with the slipperiness of glasnost and the refusal of U.S. hard-liners to embrace perestroika. Deighton, on the other hand, is caught embarrassingly short. Spy Line, his new novel, puts him five books into...
Until last month, when Congress restored its cachet by making it a criminal offense, flag burning had virtually gone out of style as a means of radical protest. Now desecrating the Stars and Stripes has become a bit of a fad. Last week four demonstrators staged a torching on the steps of the U.S. Capitol. Among the participants: Gregory Lee Johnson, whose conviction for setting fire to a flag at the 1984 Republican Convention led to a Supreme Court ruling upholding the constitutionality of the practice. Said Johnson: "We're back...
...bills mount, many parents suspect that institutions are kicking up their fees at will, knowing that families will pay almost anything to give their child the cachet of a Harvard or Yale degree. "It's Chivas Regal pricing," says Kalman Chany, president of Campus Consultants Inc., a Manhattan-based financial-aid consulting firm. "The most selective schools can afford to charge what they want because they've got lines out the door of people who want to go there...
Having paid heavily to pump up their images, footwear-makers capitalize on their cachet by emblazoning their emblems on clothing. Nike, whose apparel sales reached $208 million in fiscal 1989, sells hundreds of garments ranging from lemon-colored cotton jerseys to hot-pink bicycle shorts. Next spring Nike will launch an Aqua Gear line for wind surfers and other hardy types...
...Bois vineyard's Marlstone, for example). Despite Heitz's Napa Valley pride, his lush, minty Cabernet Sauvignons (typical price: $40) are best known by the names of two farms where the grapes are grown, Martha's Vineyard and Bella Oaks. But for many growers whose wines lack the cachet of Heitz's, new AVAs represent profits and prestige...