Word: cachet
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Natives see a certain irony in the sudden cachet of their homespun style. "Originally people built adobe homes, which are really mud huts, because the materials were cheap and available," explains Santa Fe Architect Michael Bodelson, 33. "It was a vernacular architecture, low technology." These days, he notes in amusement, only the rich can afford to build adobe homes, since authentic construction can add about 15% to 20% to the cost of a comparable wood-frame or brick home...
...undergraduate degree from a land-grant college and for its networking possibilities. Says a participant: "Where else can a former mayor from Waco, Texas, sit around and chat with former Governors and Senators and attend classes taught by Presidential Scholar Richard Neustadt?" Even government officials seek the school's cachet: a staffer jokes that he heard of a visitor who spoke at a lunch and immediately added "Lecturer, Harvard University, Fall Semester" to his resume...
...doubtful whether, before Nicaragua is fully democratized and thus demilitarized, this is indeed the wish of Nicaragua's neighbors. But assume that it is. Assume further that proximity gives Central Americans greater moral cachet than North Americans to decide Nicaragua's future. What then gives a Costa Rican more moral authority to decide the fate of Nicaragua than 12,000 to 15,000 Nicaraguans fighting to liberate their own country and asking only for the materials with which...
...authors seem glad to forgo the ritual overpriced lunch (Straus takes writers to modest neighborhood restaurants) for the opportunity to work closely with underpaid four-star editors. Turow, who turned down a proffered $275,000 advance elsewhere to take $200,000 at FS&G, says the house's cachet "made it an honor to take less money." Doing business the old-fashioned way has long-term rewards as well. "Sometimes a writer ahead of his time has to be nursed along," says Giroux. "Remember, Moby Dick was a flop in the 19th century -- too much whale...
When Skipper Dennis Conner brought home that yachtsman's grail, the America's Cup, from Australia in February, his backers in the San Diego-based Sail America syndicate seemed to have landed a cargo of gold. The cachet of a home- waters defense in 1991 figured to pump $1.2 billion into San Diego...