Word: cachet
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...make-believe world of the penny arcade, pinball was once a game without peer. But pinball, alas, lost some of its cachet in high-speed modern life-until 18 months ago when there appeared a new breed of coin-operated games that use sophisticated electronic technology to simulate everything from playing table tennis to driving a race car. Besides giving birth to a nationwide fad, the games have also revived the sagging coin-game industry, boosting its revenues and ushering in a new era of cutthroat competition...
Today, snobberies of residence and place can sometimes be achieved by the familiar flip into reverse snobbery. By the process of gentrification, certain snobs can pioneer in new territories (sections of Brooklyn, for example) and achieve a certain cachet of simultaneous egalitarianism and chic. Then too, there is what might be called the ostentatious plainstyle. In West Texas, for example, extremely wealthy ranchers, their oil wells serenely pumping dollars out of the range day and night, sometimes live in willfully ordinary ranch houses and get around in pickups...
...mandate to wage a war on cocaine?a war they admit, realistically, they could not win. "They never got rid of pot," says René, 29, a Western publishing executive, "and they won't make a dent in cocaine. There's no stigma." Cocaine retains its less and less valid cachet as the plaything of athletes, entertainers and other starry achievers. Says DEA Agent James Burke of Denver: "The mystique, the myths and the respectability are all working against...
...Parisian Bloomsbury group that included André Gide, Jean Cocteau and Salvador Dali; in Cannes. Born in San Francisco of French parents, she married Frank Jay Gould, son of the railroad robber baron, in 1923; together they invested shrewdly in Riviera real estate and built the casino, and the cachet, that made their Juan-les-Pins resort famous...
...once reigned, now play host to mainstream movies from the suburbs of Los Angeles. Critics' groups, which had regularly knighted Ingmar Bergman and Federico Fellini, now bestow their awards on Steven Spielberg and Sydney Pollack. With many American critics, moviemakers and moviegoers on a slumming spree, the intellectual cachet of European films has been broken. But there is still cinematic ingenuity to be found outside the U.S., and sometimes even in U.S. movie theaters. Three encouraging examples...