Word: cachet
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Timerman, whose bestselling Prisoner Without a Name, Cell Without a Number recounted the two years he spent imprisoned and tortured in his native Argentina, must be a shrewd man. Jews revere their martyrs and heroes, and victims of political repression rightfully have a certain cachet these days...
...Welles go, and has now replaced him as spokesman with that quintessential enunciator Sir John Gielgud, 78, whose first two ads put him in an art gallery and amid a forest of pro football players. Gielgud, who has been cashing in just a teensy bit on his posi-Arthur cachet, would seem more at home with a Mouton-Rothschild than a Masson party jug. But the vint ner insists that he "knows our wines and uses them...
Mail-order magnates are well aware of customers' cravings for extraordinary items and use them to lend a glamorous cachet to listings of tableware and nightgowns. Neiman-Marcus, for instance, has offered everything from his-and-her airplanes to a paleontological safari in Utah to baby Asian elephants. Sakowitz, its Texas rival, has presented such opulent entries as a bathtub full of diamonds, a chateau in a French wine district and a personalized offshore oil rig. This year proves to be reliably rich in the wish books...
...sell to the Met. It was very expensive at $600,000, an unheard-of price for a medieval object 20 years ago. But as Hoving reasoned, with the delicate sense of public relations that would mark his career at the Met, "Medieval art might be accorded a certain cachet by the expenditure of a stratospheric sum." Other museums, especially British ones, were after the cross...
When McDonald's golden arches appeared in Paris nine years ago, the fast-food chain seemed to acquire a new international cachet. What better testimony to its cuisine than crowds of finicky Frenchmen munching Big Macs along the Champs Elysees...