Word: cachet
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Michael Raus, Jonathan Osier and Byron Burge, who finished private school in the Louisville area in June, faced the prospect of an endless summer without a job before they entered college. The trio then decided to exploit their preppie cachet. They assembled about 25 well-scrubbed young men and women to do odd jobs in the well-heeled area and called their new enterprise Preps for Rent. The basic company uniform: Lacoste shirts, Top Siders and khaki pants or shorts. For $7 an hour, this upper-class job corps mows lawns, serves drinks and paints houses...
...paper," says Eicher. Indeed, it is unlikely that any contemporary jazz artist could find elsewhere the particular combination of creative congeniality, "very fair" royalty rates and marketing clout that ECM has to offer. This has led, almost inevitably, to the threat of corporate complacency, a cloud over the cachet. ECM has taken some heat for issuing smug, snug suburban jazz, and, perhaps in response, Eicher has brought some fringe groups into the fold. He has released two records by the Art Ensemble of Chicago, who lay down a kind of ripped and fragmented aural collage, as well as an acetylene...
BOXING ENJOYS a special prestige in this country, equalled in degree only, perhaps, by money. There is nothing more intimately involved with the American way of being a man than the ability to knock someone down with a fist, and the cachet of a prizefighter exceeds that of, say, a football or hockey player, or a soldier, or certainly a novelist. In a century of institutional mayhem on such a scale that not only motives but actual numbers are impossible to comprehend, the boxer is our Deerslayer, the last surviving synthesis of American violence and American aloneness. And whether...
Corporate ties are usually reserved for company directors, important clients and a few corporate friends. They are rarely sold to outsiders, since that might detract from their cachet. Most firms order only a limited number of the ties in silk because of the expense, about $10.50 each. More pedestrian polyester versions costing about $7.25 each are usually offered to middle-level employees at cost. And for their new women executives, many companies now have scarves that bear the corporate tie design...
...after the course was reported in the national press, but Dean Rosovsky still manages to throw a mispronounced dig at the course in his annual speech to freshman.) And for all the negative publicity the course received, that there even was a course gave the Multiflex a little intellectual cachet--it really must be complicated if someone could get credit...