Word: cachet
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...Status Cachet. In trying to overcome the problem of the Times's gray, visually intimidating makeup, Salisbury has recently brightened Op-Ed's appearance by the use of more pictures and cartoons. In Washington, particularly, an appearance on the Op-Ed page has become a status cachet. Salisbury admits that "it's become a prestige thing for bureaucrats. We have to fight them off." White House Staffers Robert Finch, Herbert Klein and William Safire have practiced what some readers regard as blatant pro-Nixon puffery in their Op-Ed contributions, but Salisbury insists that he has returned...
...artist," she insisted. "I want my dresses to go out on the street." Out they went by the thousands, easy to copy, because of the straightforward design, and cheap to produce, because the fabric was standard. Even a copy of a Chanel could claim its cachet. Private customers paid $700 for the original; buyers, intent on knockoffs, paid close...
Partly to smooth over such difficulties and partly to give his organization cachet, Cornfeld has recruited numerous political celebrities and other famous names as I.O.S. executives. Former U.N. Ambassador James Roosevelt, F.D.R.'s son, deals with foreign governments. Erich Mende, former Vice Chancellor of West Germany and onetime leader of the country's third largest political party, runs I.O.S. operations in Germany (where the company makes nearly 40% of its sales). Sweden's Count Carl Johan Bernadotte and Britain's Sir Eric Wyndham White, the former head of tariff-writing GATT, sit on I.O.S...
Britain's diplomats in Washington do not count among Embassy Row's real swingers, even though Freeman will enjoy an annual entertainment allowance of $96,000. Disliking cocktail parties, he prefers dinners for a score of guests or fewer, a custom that will not devalue the cachet that Washington society has always attached to invitations embossed with the lion and unicorn of Britain. As a man who professes to enjoy most of all "lurking round the edges of politics," Ambassador Freeman is bound to find plenty of entertainment in Byzantium-on-the-Potomac...
...A.M.A., the American College of Surgeons, the American College of Physicians and the American Hospital Association. The U.S. has 5,850 general-care hospitals,-with 645,000 beds for medical and surgical patients, 82,000 for maternity cases. Of the 5,850, only 3,914 have received the cachet of accreditation. Each year there are about 1.5 million admissions to the unaccredited remainder. Worse, in Cher-kasky's opinion, accreditation standards are so low as to be meaningless...