Word: caddow
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Dates: during 1930-1939
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...when Franklin Roosevelt began promising the country light wines & beer, California wine-men formed a Grape-Growers League (now the Wine Institute) and hired a tiny, hard-working Scotsman, Harry Arthur Caddow, as secretary-manager to help repair the damage of the Prohibition years. Today California makes 97% of U. S. wine and the Wine Institute represents the producers of 75% of California's wine. Little Harry Caddow, still the Wine Institute's secretary-manager, has a hard job getting his temperamental French, Italian, German, Swiss, Hungarian, Armenian and Scottish members to hang together. Biggest Institute wineries...
This vast gallonage obviously cannot be consumed by any small group of connoisseurs. It must have a mass market. This fact does not lessen pungent little Harry Caddow's contempt for those who still disdain California for French wine. He does not like to think about cosmopolites who know the best French vintage years and can afford to buy chateau-bottled wines. Recently he exclaimed: "It makes the skin roll up your back like a window shade...
...even Mr. Caddow, however, would maintain that a cheap young run-of-the-wine-press California claret is the equal of Château Mouton Rothschild 1929. What he does think and many sound wine critics concede is that in its class California wine does not have to bow to the snobbish claims of foreign wine. And even connoisseurs are no longer so outraged as they were once when they heard cheap foreign wines selling at $1 or so a bottle compared with California wine selling for $1 or so a gallon. In short much of the vin ordinaire...
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