Word: cadena
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Dates: during 1940-1949
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...nchez walked with arms outstretched, like Christ's on the cross. Indalecio Gómez Romero carried his shoes in one hand, his hat in the other, that stones might rip his feet and the sun strike his head and his penance be more severe. Onesimo Cadena, from the sierra, walked with head bowed. He intended to ask forgiveness for being drunk in a cantina when his wife died unattended at home. Alfonso Noriega joked, laughed and wove a crown of flowers as he walked; he wanted to thank the Virgin because his store had made so much money...
Only hitch in the program was the failure of La Cadena to pick up President Rios of Chile, President Baldomir of Uruguay. President Rios canceled...
...roughly about three and a half million receiving sets, only half of which can pick up short wave. In the past, listeners to the shortwave sets received all the attention of Axis and U.S. broadcasts. Now CBS programs reach South American listeners regularly over their own stations (La Cadena has 46 long-wave, 30 short-wave outlets in Latin America). Each station is contract-bound to present at least one hour of network programs daily...
Under the supervision of Edmund Chester, CBS's silver-haired, green-eyed director of short-wave broadcasts, La Cadena sends seven hours and five minutes of Latin-tailored programs south daily. Chester wants to send news programs that present an accurate picture of the day's developments, cultural shows that present the people of the U.S. as romantics with souls, not as cogs in the national industrial machine...
...Columbia's President William S. Paley, the dedication of La Cadena last week was the realization of a dream. It was also something of a financial nightmare. Operating at an estimated annual cost of $800,000, the network is entirely noncommercial, probably will sell no advertising until export business revives after the war. CBS profits are purely in pride...