Word: cadillac
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Harvard students will descend upon Yale for the Harvard-Yale football game in a number of ways this weekend—by shuttle, by car, and even by stretch Cadillac Escalade. As of yesterday evening, all 1,620 seats on the fleet of 30 buses organized by the Undergraduate Council (UC) had been sold, according to Nick E. Huber ’09, vice-chair of the UC’s Campus Life Committee. Huber said the buses had sold out more quickly than they did for the Yale game two years ago, even though there were 100 more seats...
...exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that you're doing this to affect behavior...
...larger, of course, and Boss fanatics of long standing will have to do a little adjusting to their dreams. Playing music on a ball field may never be ideal, but with state-of-the-art stadium sound by Engineer Bruce Jackson and with Springsteen onstage, bearing down hard on Cadillac Ranch, this is as good as it gets. The Springsteen concerts are the fulfillment of one of pop's dearest ideals: sensationally popular music that is also great rock 'n' roll...
...themes: generational traditions, fathers and mothers and sons and daughters, and this idea that the Red Sox are not, in essence, a baseball team but are, rather, New England-like beans, cod, the Swan Boats, a martini at the Ritz, finnan haddie at LockeOber's, the sunrise from Cadillac Mountain, the day's last run at Mad River Glen, a jog around Block Island. And now I was wondering, even as the book hit the stores, whether this last premise was being rendered wholly false by the great fame and . . . well, transcendence of the Red Sox as currently constituted. Were...
...Mercury. He has made millions from finds smaller than the Atocha, some of them wrecks of its sister ship, but he has spent millions looking for the Atocha. Now he wears an estimated $12,000 worth of gold around his neck, including a Spanish doubloon, and he drives a Cadillac...