Word: cadillac
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...Cuba, while living with the "remnants of a bird's nest" in the chandelier of her decaying house; Constancia Aguero Cruz basks in affluent loneliness in Key Biscayne, Fla., where Cuban songs play "slow as regret, on the afternoon radio." Constancia wears Adolfo suits as she drives her pink Cadillac to the factory she owns; Reina sashays braless among the mahogany trees. Yet though they live on opposite sides of the revolution, both Aguero sisters share something deep as blood: a matter-of-fact commitment to the magic of their island of honey and rum. Constancia makes spells for women...
...obese white male behind the wheel of the ancient white Cadillac began to shout racist slurs both at the driver and the man standing in the parking space...
...convert it into more volume units. Oldsmobile needs to reposition itself to sophisticated, refined midsize-car buyers who will be new purchasers to GM. Buick's great focus will remain on premium American road cars, but it needs to recapture that traditional element from a younger customer base. Cadillac really needs to make its breakthrough as a global player. Saturn's image is just perfect. All they need to do is execute product growth." Whew! Interpretation: GM needs to sell a ton of cars...
Witness, for example, the fate of a recent advertising creation, a wacky, Day-Glo pink duck, an escapee from the Cadillac crest, that has been playing a lead cartoon role in ads for the '97 Catera. The "Caddy that zigs" is aimed at younger, entry-level luxury buyers in their 30s and 40s, almost a generation behind most traditional Cadillac owners. The duck may entertain such prospects, but it also infuriated many Cadillac loyalists and even some of GM's top brass. In the past, the duck and the campaign (as well as whoever was in charge) might have ended...
...time to bring them back into the fold. We need to launch these products, put them out there and let the customer decide. This is put-up or shut-up time." Fighting words, Mr. Middlebrook. But as Alfred Sloan might also urge on his new generation at Pontiac, Buick, Cadillac and Chevy: There is still much to do, and little time left...