Word: cadillacism
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...Michael Dale, president of Jaguar North America: "The economy is wonderful, Wall Street is doing great, and people want to buy a car that feels like more than just transportation. Frankly, you're just not going to get that in a Firebird." John Smith, general manager of GM's Cadillac division, puts it another way: "Baby boomers have always been a relatively self-indulgent generation. Now that they're becoming empty nesters, the luxury segment is benefiting...
...which pioneered the luxury segment in the U.S., is aggressively pushing to preserve its eroding lead. Last year the company rolled out the Cadillac Seville STS, which blends the raw power and agility reserved for its Chevrolet Corvette with a cabin as quiet as the best European and Japanese sedans. And in Detroit this week executives are introducing what they trumpet as "the future of Cadillac" in a concept car called Evoq, a two-seat roadster with a supercharged V-8 engine, boasting such features as a voice-activated navigation system and e-mail that flashes everything from news bulletins...
...Saturdays, in a lordly mood that can only be imagined by anyone who has not built his own town, Levitt would drive his black Cadillac convertible around the streets of his town, checking out what the citizens were doing across the abundant stage he had constructed for them, his ears attuned to local gossip, his eyes to lawn maintenance. (In the early years, householders who didn't mow their grass would find Levitt gardeners dispatched to do it and a bill for the job in their mailbox.) He was the consummate marketing guy, unmoved by books, paintings or music...
...such as an 8-in. television and a videotape recorder. Sony's technological achievements in product design, production and marketing helped change the image of MADE IN JAPAN from a notion of cheap imitations to one associated with superior quality. In Morita's own words, they made Sony the Cadillac of electronics...
Bigger wasn't only better during the 1950s and '60s, bigger was best. The Cadillac Coupe de Ville was as long as a city block, with tail fins extending to the suburbs. Elvis had big hair, the Beatles came along with even bigger hair, and the Jackson Five arrived with stupendously massive hair...