Word: cadillacism
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...Chevrolet Malibu, the country's favorite family car and one of its all-time best sellers, totaling more than 6.5 million cars in a 20-year run. A year later, Ford claimed that turf with the Taurus. In the next 10 years, Chevrolet and Pontiac sales slid 37%, Cadillac's 42%, Buick's 49%. Oldsmobile's crashed 71%. The company lost a total of $30 billion from 1990 through 1992, a cash drain that amounted to nearly $50 million for every working day every year for three years, before the GM board finally staged the 1992 coup that installed...
...elegantly tailored four-door sedan that, its chief designer says, "looks like a car dressed in a Chanel suit." From Pontiac, there is a two-tone macho minivan for suburbanites who still lust for the fast lane. From Saturn, the EV1, a noiseless, all-aluminum electric vehicle. From Cadillac, Catera, GM's first Euro-American entry, designed to take on such young luxury imports as the BMW-3s and Lexus ES300...
...Algiers or Boston." It was "1,600 miles long, 1,600 miles wide and 1,600 miles high." Once there, "we are going to sit around the fireplace and have parties, and the angels will wait on us, and we'll drive down the golden streets in a yellow Cadillac convertible." Graham went on to a magnificent career, but he dropped the Cadillac, which nonetheless haunted him for years. Late 20th century America had little patience for detailed, literal views of heaven. Two world wars and the prospect of nuclear disaster made the idea of a comfy, progressive afterlife seem...
...that even expensive ships can go south on you, which is just what happened in 1993, when the Mars Observer--a spacecraft that was NASA's only attempted Mars mission since 1976--apparently blew an aneurysm in a fuel line and spiraled off into space. Goldin decided that such Cadillac probes should be replaced with more-modest ones: stripped-down ships made of components already on the shelf. When skeptical NASA engineers began assembling these workbench spacecraft, they found them surprisingly elegant...
...Blue Bird buses are a great leap in quality, according to Witt, who likens it to moving "from a Chevrolet to a Cadillac...