Word: cadillacs
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Dates: during 2000-2009
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...exploring the sensory frontiers--a trend that is gaining momentum as competition stiffens. Nokia, T-Mobile and Nextel already use brand-specific ringtones. Hotel chains Westin and Hyatt Place are developing custom scents to diffuse in their facilities. Some industries have long used sensory elements in their marketing. Cadillac, for instance, has infused a lab-developed, focus-group-tested "Cadillac aroma" in all of its car seats for years. Branding experts know that, to be effective, olfactory and acoustic assaults must be subtle. "If you make these things feel like advertising, that you're doing this to affect behavior...
...larger, of course, and Boss fanatics of long standing will have to do a little adjusting to their dreams. Playing music on a ball field may never be ideal, but with state-of-the-art stadium sound by Engineer Bruce Jackson and with Springsteen onstage, bearing down hard on Cadillac Ranch, this is as good as it gets. The Springsteen concerts are the fulfillment of one of pop's dearest ideals: sensationally popular music that is also great rock 'n' roll...
...themes: generational traditions, fathers and mothers and sons and daughters, and this idea that the Red Sox are not, in essence, a baseball team but are, rather, New England-like beans, cod, the Swan Boats, a martini at the Ritz, finnan haddie at LockeOber's, the sunrise from Cadillac Mountain, the day's last run at Mad River Glen, a jog around Block Island. And now I was wondering, even as the book hit the stores, whether this last premise was being rendered wholly false by the great fame and . . . well, transcendence of the Red Sox as currently constituted. Were...
...Mercury. He has made millions from finds smaller than the Atocha, some of them wrecks of its sister ship, but he has spent millions looking for the Atocha. Now he wears an estimated $12,000 worth of gold around his neck, including a Spanish doubloon, and he drives a Cadillac...
...well-forged clone can take hours. "It is really an art," says Dennie Huggins, field-operations chief for the National Insurance Crime Bureau, which has tracked cloned cars in all 50 states and reports that counterfeiters usually target high-status rides like the BMW X5 and General Motors' Cadillac Escalade and Hummer. And since not all state vehicle databases are linked, thieves can retitle cars with the same VINs in multiple states without setting off alarm bells. All of which makes buying a used car an even dicier proposition. --By Brian Bennett