Word: cadillacs
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...September, all of General Motors' divisions will bring out new small cars. Next year, a long-awaited small Cadillac will be introduced. It will be two feet shorter than a full-size Caddy, but will carry the same $10,000 price tag as an Eldorado coupe. In 1975, Chevrolet will also roll out a rotary-powered Vega with a claim that it has overcome many of the fuel-economy problems suffered by Mazda...
...their first summit in Moscow in 1972, President Nixon gave Soviet Party Chief Leonid Brezhnev a Cadillac. At their second meeting last year in Washington, Nixon gave him a Lincoln Continental. Last week, back in Moscow for the third summit in as many years, Nixon brought with him a sporty Chevrolet Monte Carlo for the Soviet Union's foremost automobile enthusiast. In a curious sense, the gift of the cheaper auto,* which Brezhnev had specifically requested after reading that it was Motor Trend magazine's "car of the year," was an appropriate symbol of the more relaxed relations...
...approximately $10,000 apiece for the Cadillac and Continental...
...growing, but when you're ripe you're next to rotten." His hard sell seemed appropriate enough at General Motors' Chevrolet division, where as general sales manager he set a record of 3 million vehicles sold in 1971, but somewhat out of place at the Cadillac division, which he took over as general manager in January 1973. The haughty Cadillac traditionally is supposed to sell itself...
Lund nonetheless shook up staid Cadillac, and just in time, since the energy crisis (which he calls an "energy situation") hammered sales down badly early this year. He launched an advertising campaign in which Cadillac, of all cars, boasts of its gas mileage (15.8 m.p.g. under picture-perfect proving-ground conditions). He started a dealer sales contest, something unheard of at Cadillac in two decades. Prize: a week in Hawaii for 211 winners. In February he brought out Cadillacs in three new spring colors: Lido Green, Pueblo Beige and Mandarin Orange. Result: from a low of 11,581 in February...