Word: cadillacs
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...than whites do. Many Negroes have the income to rent or buy better housing than they now occupy, but discriminatory practices, overt or otherwise, often close off this avenue for spending. In search of ways to achieve status, Negroes are very conscious of quality and brand names, drive a Cadillac or Imperial if possible, and pay more than whites on the same income level for their shoes and clothing. (Pepsi's Russell says that he once bought a $100 coat simply because a clerk implied that it was too expensive for him.) One Negro market specialist in Philadelphia insists...
...Discipline is well in hand. Future aircraft mechanics are too busy peering into a jet engine, or revving up a mounted piston engine, to get into much trouble. In the auto shop, young tinkerers stay out of trouble with "outside jobs." At Dunbar, a pricewise Chicagoan can get a Cadillac engine overhauled for $160, v. $350 at the factory...
...prestigious new job, Speaker McCormack is paid $35,000 a year, plus $10,000 for expenses (an ordinary Representative gets $22,500). He also inherits two elaborate suites of offices and a cozy nook, a Cadillac with chauffeur, a private dining room. The power and the trappings of the Speaker are a big step up for any man-and a long way from the drab South Boston streets where John McCormack got his start...
Consumers jamming department store aisles contributed to a post-Christmas buying surge that pushed sales 8% over a year ago. As last-quarter auto statistics flowed into head offices, Chevrolet, Cadillac, Rambler and Chrysler last week found that they had achieved alltime highs. And Ward's Automotive Reports predicted that production in January would be the best in two years. U.S. Steel's Roger Blough foresaw the steel industry entering 1962 on what he called "the strongest order and production note in two years." During January steel mills will be at 85% of capacity (v. 50% a year...
Looking like a Dauphine that has just swallowed a Cadillac, the hero tools home to the alley he lives in: hardly room to park. Then he takes half the quartier out for a spin; runs out of gas. Next day he drives to work. When the boss gets a load of that showboat parked next to his own heap, he fires the hero on the spot. Two days later, Dhéry gets a new job as a chauffeur: his boss is the mistress, who promptly locks the poor lunk in the trunk, drives by the wife's house...