Word: cadillacs
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...Washington last week a stray bullet from a gun battle raging outside smashed through a kitchen window, killing a 47-year-old grandmother, Rosemary Stevens. Sometime before, a dispute among three teenage girls in Miami over a vandalized Cadillac erupted into gunfire and a 15-year-old girl was mortally wounded by a shot from a .9-mm automatic. In Houston last month, a Colombian man and woman were shot execution-style in their...
...Roger Smith, who must retire at 65 in July 1990. The prospect of an engineer taking charge for only the second time in GM's 80-year history is providing a much needed morale boost for many dealers and employees. "He can talk about automobiles," says Carl Sewell, a Cadillac dealer in Dallas. "He can talk about the engine. He can talk about the transmission. The guy is what we've been looking...
...taking design lessons from its glory days. The latest versions of Cadillac's Fleetwood and De Ville sedans mark the return of the fins that were the brand's trademark until 1965. "They are voluptuous and sexy," says Christopher Cedergren, an analyst for J.D. Power & Associates. Seductive too: in October GM sold to retail customers 11,443 of the 1989-model Fleetwoods (base price: $30,300) and De Villes ($25,435), 54% more than it sold in the same month in 1987. To lure younger buyers, GM has its Geo line of small cars. Priced from...
...taking the blame, but marketing strategy may be one of Stempel's weak spots. Both the Chevrolet and Pontiac divisions lost market share during and after his stints as their general manager. Stempel has yet to kill off the Cadillac Allante, a mere 1,893 of which sold last year (base price: $56,533), far below the 9,000 projected. Since becoming president, suggests one analyst, Stempel "has yet to take charge...
...group of men talk next to a black cadillac. One has a mustache and wears a gangster-style hat. Other stocky guys listen and grunt. Maybe they're vultures. Maybe they're something more...