Word: cadley
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...Globe and papers like it rely heavily on help wanted and classifieds, but that was never our bread and butter," said Carola E. Cadley, salesdirector at the Phoenix...
...Cadley cites the demographics of the Phoenix'sreadership--a more affluent 18-to-40-year-oldpopulation--as the reason why the newspaper hasnot suffered ad sales losses...
...according to Cadley, entertainmentadvertising in special interest publications likethe Phoenix is the last to get cut in a recession...
...partner, Carola Cadley, said the idea stemmed from her former job as a saleswoman for the Boston Phoenix, a weekly newprint tabloid aimed at young adults, and Fulton's work for a rock concert promoter...
While companies can advertise in college newspapers or rock radio stations, they have a harder time finding ways to reach college students directly for one-on-one contact, Cadley said...
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