Word: caesares
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...Buried Caesar...
...team was losing to the Boston Red Sox 3-0 in the fifth inning when the Cleveland Indians' Righthander Calvin Coolidge Julius Caesar Tuscahoma McLish was called in to pitch. Deep in an almost impossible situation, Cal tried every pitch he knew and thereby earned a place in the record book. In the sixth inning Boston Second Baseman Gene Mauch connected with Cal's best change-up for a leftfield homer. Leftfielder Ted Williams belted a fast ball into the right-field seats. Cal had only curves left. First Baseman Dick Gernert and Third Baseman Frank Malzone walloped...
...When Caesar and NBC split last week, it was the comedian who forced it. The network wanted to put him into four or five spectaculars next season. Unwilling to settle for anything less than his full schedule, Caesar invoked a loophole to cancel the NBC contract that guaranteed him $100,000 a year for another seven years...
...Larger Crisis. Caesar's departure from NBC is symptomatic of a crisis affecting not only comedians but the TV industry at large. While production costs have climbed, the number of the nation's TV sets has been leveling off, and the size of the audience that any show can command has been cut down by the growing competition of the fast-rising ABC network and independent stations. Thus, advertisers will have to pay more to reach a given number of viewers in the future. It is making them nervous, safe-playing, and eager for "the sure thing." This...
Among those least likely to appear at all is Comedian Caesar. ABC wants to talk to him but is not optimistic about being able to put him to work. Says a CBS executive: "Personally, I think he's a very big talent. But audience for satire just isn't big enough to pay off. He's the living proof of George S. Kaufman's famous line that 'satire is what closes on Saturday night...