Word: caesares
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...sooner was the idea uttered than it raced like a hungry cat down Tin Pan Alley, stopped at the door of a prodigious composer named Irving Caesar, creator of such pop tunes as Tea for Two and Is It True What They Say About Dixie? Composer Caesar is no stranger to tax songs. In 1946 he turned out a children's tune called Tommy Tax ("Who pays our smiling Postman/ For toting heavy sacks? Who-oo You-oo/ And little Tommy Tax"), and was eager to write another. In a flash Tunesmith Caesar shipped off to IRS a high...
Already a pioneer in the stratosphere of quiz shows, Van Doren has only a fictitious precedent if he decides to press on. In a 1950 movie comedy, Champagne for Caesar, Ronald Colman played an omniscient scholar who almost wins a quiz-show sponsor's $40 million soap company. Says Sponsor Rosenhaus: "Everybody keeps asking if Van Doren is going to win the Geritol company. But we're safe." Geritol's contract with Barry & Enright limits its annual outlay for prizes to $520,000; anything over that comes out of the producers' pocket. So far, Van Doren...
...spending all but ten months of his life as Dave Garroway's ape-in-the-hole. First reports said that Muggs was retiring because of laggard health and old age. "Nonsense," said an NBC spokesman. "He's leaving Garroway for the same reason Nanette Fabray left Sid Caesar. He thinks he can make more money...
...Enter, Caesar. Born in 1880, one of six children, Ivar Kreuger enjoyed a comfortable, humdrum boyhood in the forest-encircled town of Kalmar, Sweden. After cheating his way through school, and with an engineer's diploma in his pocket, Ivar began ricocheting around the globe. He did wiring jobs on Manhattan's Plaza and St. Regis Hotels, operated a restaurant -in Johannesburg. Back in Stockholm in 1908, he co-founded the building firm of Kreuger & Toll. Then he took over his family's three match factories, was shortly gobbling up competitors and building his giant Swedish match...
...money, he sailed for the U.S. On the high seas Kreuger decided to fire the American imagination with a flamboyant gesture, commandeered the ship's wireless room and spent the next 24 hours dispatching business messages. Thus was born the notion of Kreuger as a dedicated, enigmatic Caesar of international finance. It was on another trip that Kreuger made his only recorded witticism. When asked by a ship reporter if he had come to marry an American heiress, the lifelong bachelor replied: "No, I much prefer a Swedish match...