Word: cafã
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David Roth's quirky idea for a restaurant--40 varieties of cereal served in a comfy, living-room-style caf??--has attracted both customers and attention with its playful dcor and creative alternatives to greasy fast food. (Chex and Cheerios in chocolate soy milk with Pop Rocks, anyone?) Cereality's first three caf??s, in Philadelphia, Tempe, Ariz., and Chicago, are thriving, but as the company tries to move from small-business start-up to national franchise, Roth has had to leave the fun and games aside to face a looming challenge for every new retail concept: once your...
Expansion won't be easy for either of them, analysts say. "Are there enough cereal eaters nationwide to support a whole cereal chain?" asks Candace Corlett, a principal at WSL Strategic Retail, a consulting firm based in New York City. "I'm not so sure." The cereal caf??s say their research shows that millions of Americans, particularly young ones, eat cereal multiple times a week. Knight says after the novelty wears off, Cereality may struggle to convince consumers it offers more than what they can get at home. "Starbucks has unique recipes. Jamba Juice has unique 'boosters...
...work space. “Lamont’s fine, but it just seems like it’s caught between a social space and a study space,” he said. And while many eagerly await the opening of the new Lamont caf?? in the fall, McNamara thinks it will exacerbate the problem. “It’s not appealing to me because I don’t come to the library to hang out,” he said. “I come to the library to get my work done...
...increased space in Hilles must coincide with a reduction of space in the heart of the University. Even without the transformation of some Yard basements into social space for first-years, future freshmen will have a new pub in Loker Commons and possibly a 24-hour caf?? in Lamont Library nearby. While some may argue that freshmen should have the same number of kitchens and common rooms as their upper-class brethren, marginalizing large student groups in the face of an already colossal increase in the Yard’s social space seems counterproductive. Move-in day will...
...just don’t like to study in a quiet place,” says Rigol, who was studying in the Reference Room because she could find a seat there. “I’d rather have a caf??-style place to do work...