Word: cafee
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...Rich. Clarence Johnson, a man born for taming frontiers, is clearing a virgin jungle at the edge of the Chaco and financing the job by means of an unusual idea. As president of the American Economic Development Corp. (the Spanish or Portuguese initials for which work out tidily as CAFE), he is selling packaged coffee plantations...
...works thus: CAFE, a stock company incorporated in Brazil, owns good red-earth Paraguayan land half the size of Delaware, near Pedro Juan Caballero. For $15,000 the company will sell from its holdings a complete 123½-acre farm, including a nanny goat, a sow, a bee colony, gardens and 22,500 young coffee trees...
...CAFE will manage the farm, for 30% of the profits, or the owner may move in and run it himself. After the trees mature (in four years), Johnson says, each farm should gross at least $40,000 a year, with a fat one-half of the take as profit. The notion of owning a profitable Paraguayan plantation has proved irresistibly appealing to Wall Street bankers, Brazilian businessmen, even staid European capitalists. A typical sale, as related by Johnson...
...biggest cotton compress in the world. By way of a hobby, he bought a little farm near São Paulo and started planting it, growing olives, plums, lemons, bananas, kumquats, corn and orchids. Impressed by the possibilities of tropical agriculture, he was unable to resist taking on CAFE'S lands when the chance came along in 1953. He resigned from Anderson, Clayton to work full-time on the new project...
Passers-by stop under a glittering Gold Coast marquee that spells out "Metropole Cafe," peer into the gloom to see where all the noise is coming from. What they see looks like an alley lined with mirrors. On one side is a 110-ft.-long bar, on the other a cluster of dime-size tables. Behind the bar, on a narrow, chest-high platform, is a line of musicians, cash registers at their toes and microphones at their shoulders. The Metropole, it turns out, is one of the sturdiest Northern outposts of an obsolescent brand of music: Dixieland jazz...