Word: caffe
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Mixing alcohol, a depressant, with stimulants is nothing new. The Irish have their eponymous coffee, and any authentic Italian restaurant offers something called caffè corretto, a shot of espresso mixed with a shot of grappa or sambuca. (The wonderfully knowing name translates as "corrected coffee.") But alcoholic energy drinks are different because they are so obviously marketed to kids. Ads are found mainly online or in publications like Blender. The Sparks website looks like it was designed by a (very young, very Flash-savvy) student...
Historically, Starbucks has done a great job at balancing new ideas with efficiency, says Frances Frei, a professor at Harvard business school who has studied the company. A classic example: the way it trains us to order in Starbucks jargon, grande this and half-caff that. Serving tens of thousands of possible drink combinations would be an operational nightmare were it not for a regimented logic to ordering, a marketing flourish that helps establish the atmosphere of an Italian café. "The fight in any company is [that] marketing wants more things for the customer and operations wants less," says Frei...
...Sant' Ambrogio quarter: his Teatro del Sale, housed in part of a former 14th century convent, is his latest stage set. The justly celebrated (and very pricey) Il Cibrèo came first in 1979, followed quickly by the more affordable Trattoria Cibreo, then the Cibrèo Caffè across the street. At the convivial Teatro del Sale, a membership fee of $7 opens the door to a buffet of creative yet nostalgic cuisine (prix fixe $32), with a theatrical revue or concert after dinner. Picchi calls his new labor of love a Circo-lo - a play...
...little more decor, minus the dizzying traffic. No one should skip the Scrovegni Chapel, the recently restored Giotto masterpiece. Make reservations ahead of time. In Padua, as in all of Italy, the preferred pastime is people-watching and caffeinating. There is no better temple to both than the elegant Caffè Pedrocchi, famously "doorless" because it operated without closing from its opening in 1831 until World War I in 1916. Pedrocchi now keeps regular hours - namely, breakfast through midnight snack. An architectural delight, its two floors incorporate as many styles as the café has historically had functions (stock...
...Caff Adulis: Students dig its Ethiopian food, usually with their hands. The only necessary utensils are cups for the drinky-drinks. $13-$30. Lunch: M-F 12pm-3pm; Dinner: Daily 5pm-11pm. 228 College...